本书课文选自最新出版的英语原版书籍,内容包括时装业演变、设计师工作、服装材料、纸样制作、服装生产、服装零售、服装广告、服装业职位、消费者需求与服装营销等。涉及服装专业英语词类广、选材新颖、内容丰富、实用性强。通过学习本书,可以掌握服装设计、生产和贸易的专业英语。本书可作为高等院校服装设计,服装工程、服装史论、服装文化和服装贸易专业的英语教材,也可供广大服装工作者和业余爱好者阅读。
Contents
Chapter 1
Part A An Evolution of Fashion (时装业的演变)2
Highlights6
For Review6
New Words and Expressions7
Translation7
Websites8
Notes to Part A8
Supplementary Reading9
Part B Costing Sheet (成本单)12
Chapter 2
Part A Perception of Body Appearance and
Its Relations to Clothing(外观感知及
其与服装的关系)16
Highlights22
For Review22
New Words and Expressions23
Translation23
Websites24
Notes to Part A24
Supplementary Reading26
Part B Packing List(装箱单)27
Chapter 3
Part A What does a Designer Do
(服装设计师做什么)32
Highlights36
For Review36
New Words and Expressions36
Translation37
Websites37
Notes to Part A37
Supplementary Reading38
Part B The Designer Work Sheet (设计师工作单)40
Chapter 4
Part A Fabricating a Line (选择服装用织物)44
Highlights48
For Review48
New Words and Expressions48
Translation49
Websites49
Notes to Part A50
Supplementary Reading51
Part B Establishment of Business Relationship &
Requesting Samples (建立商业联系和
索取样本)54
Chapter 5
Part A Pattern Making (纸样制作)58
Highlights62
For Review62
New Words and Expressions62
Translation62
Websites63
Notes to Part A63
Supplementary Reading64
Part B Inquiry, Offer and CounterOffer
(询盘、报盘和还盘)66
Chapter 6
Part A The Apparel Manufacture (服装生产)70
Highlights 74
For Review74
New Words and Expressions75
Translation75
Websites76
Notes to Part A76
Supplementary Reading77
Part B Sales Contract (销售合同)79
Chapter 7
Part A Consumer Demand and Fashion Marketing
(消费者需求与时装营销)84
Highlights88
For Review88
New Words and Expressions88
Translation88
Websites89
Notes to Part A90
Supplementary Reading91
Part B Letter of Credit(信用证)93
Chapter 8
Part A The Fashion Retailer (时装零售商)98
Highlights102
For Review103
New Words and Expressions103
Translation104
Websites104
Notes to Part A104
Supplementary Reading106
Part B Bill of Lading & Claims(提单和索赔)108
Chapter 9
Part A Advertising, Special Events and Visual
Merchandising(广告、专门促销活动和
视觉销售)114
Highlights118
For Review118
New Words and Expressions118
Translation119
Websites119
Notes to Part A120
Supplementary Reading121
Part B Résumé(个人简历)123
Chapter 10
Part A Careers in Fashion(时装产业的职业机会)126
Highlights130
For Review131
New Words and Expressions131
Translation131
Websites132
Notes to Part A132
Supplementary Reading133
Part B Recruitment Advertisement (招聘广告)135
Keys to Translation139
Glossary (词汇表)148